C O N C E P T
Going to a dentist can be a stressful experience, especially for kids. I used my friend's and my own memories to recall what pediatric dentists usually do to make the experience more enjoyable for the kids and the mimicking of animals was a thing that everyone could remember. My little brother's dentist used to say in a funny way for him to "open your mouth like an alligator" and this got my attention. Why an alligator? Why not a bear? Or even better, a lion. After all, we all want to see and hear the lion when we go to the zoo.
I wanted the logo to be easily reproducible by children so I only used elementary geometric shapes in the composition.
In addition to the logo I created extra graphics to be used in the visual Identity
